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A joyful twist to
the Apocalypse

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2112

Remember the countdown to 21 December 2012, when the ancient Mayan calendar predicted the end of the world? 
In the face of this apocalypse, we took the opportunity and convinced Château de Beaulieu to rethink their upcoming vintage. We created a brand using the date of the event to express a simple idea – ‘If this is the end, let’s pause and go out with a bang!

Brand Strategy
Naming
Visual Identity
Verbal Identity
Packaging
Brand Activation

Agency: Landor Associates, Paris