A touch of grace
Air France was stuck in a rut. They were looking for a new way of defining who they are and what they stand for. We took on an epic task of a complete look and feel redesign and a repositioning of their entire customer journey.
We came up with ‘a touch of grace’ as an overarching idea, applied to everything from the corporate collaterals to in-flight napkins.
Agency: Landor Associates, Paris