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A touch of grace

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Air France

Air France was stuck in a rut. They were looking for a new way of defining who they are and what they stand for. We took on an epic task of a complete look and feel redesign and a repositioning of their entire customer journey.

We came up with ‘a touch of grace’ as an overarching idea, applied to everything from the corporate collaterals to in-flight napkins.

Brand strategy
Brand universe
Collateral
Digital

Agency: Landor Associates, Paris