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Uniting two famous icons to celebrate a luxurious partnership

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Citroën DS & Galeries Lafayette

When Citroën DS was looking for a collaborative partnership to enrich their luxury profile. Not many brands would be a perfect contender than Galeries Lafayette, the iconic department store in Paris. 

To celebrate the launch, we created a temporary window display featuring DS3 with a custom convertible rooftop. The idea was simple—juxtapositioning the iconic dome of Galeries Lafayette onto the roof of the car. 

Brand Strategy
Retail Activation

Agency: Landor Associates, Paris