Uniting two famous icons to celebrate a luxurious partnership
Citroën DS & Galeries Lafayette
When Citroën DS was looking for a collaborative partnership to enrich their luxury profile. Not many brands would be a perfect contender than Galeries Lafayette, the iconic department store in Paris.
To celebrate the launch, we created a temporary window display featuring DS3 with a custom convertible rooftop. The idea was simple—juxtapositioning the iconic dome of Galeries Lafayette onto the roof of the car.
Agency: Landor Associates, Paris