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Defining a new language for coffee

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Two Seasons

Why do all coffee brands speak the same language. The black and gold palette, the enticing aroma and the swirls of indulgence. 

Why can’t coffee be colorful, fun and full of life? We took on the challenge and injected optimism and energy into the monotone world of coffee. 

Brand Strategy
Naming
Visual Identity
Verbal Identity
Packaging

Agency: Barker Gray